ANDREA KEENAN, ADVISOR (A-DOT)

FIELD: BUSINESS MANAGEMENT HOME: WA ZODIAC: ARIES


A. | How do you currently define yourself? 

I am rediscovering myself from being a mom and medical business owner to a more creative, inventive, intuitive side of myself who encompasses fashion.  There are two different sides of myself. My names is Andrea but I also grew up as Andy. I can be very very business oriented and thats where I am called Andrea. Bringing Andy back in the picture has bee very sweet. I named my daughters Alison and McKenna because they have the choice weather they want to be Al or Ken. My spiritual has also said that I am a strong, strong female warrior. My mission here is to create the softer side of me and that is most likely why I had five kids is because it has brought our this softer side of me.

A. | How did you become interested in your field?

I was born interested, my family always knew it from the time I was a little girl. If I didn't want to wear something it was off— I wouldn’t wear it.

A. | What do you do for liberation from your daily work routine aka “self-time?” 

Meditate in my backyard in the summer or in the bathtub during the winter. 

A. | What are you most proud of in your career?

My integrity and my hard line when it comes to keeping true my self. Very early on I wrote a list of absolutes that are not going to change and everything that I do has to follow those absolutes. I am also constantly working on challenging my way of thinking. Also the film because I was involved in many different aspect that I had never done before. I gave a lot of support—emotionally, financially, visually—I brought connection to the project. 

A. | How does fashion play a role in your life and what does it mean? 

It is really specific to each area. London is probably the most interesting places to visit when it comes to fashion because it has a strong tradition. Fashion is responsibility.

A. | What do you think about fashion in Seattle?

There is an outright fear of fashion. People are afraid to make a mistake. People are afraid to make the mistake of wearing the wrong thing to the event so they don’t care and just want to fit in. Even for me I am a very strong woman but people have looked at me like who the does she think she is? I just don’t car. I am not fearful of that but I think so many women are just terrified of that and instead they go in a get something that doesn’t really tell a story because they are afraid to, they are petrified.

A. | What are the biggest challenges you have overcome?

Discrimination—protecting others who were being directly discrimination against. 

A. | Where do you feel at home? 

I don’t actually. I am constantly looking to my next place to go.

A. | Whats your vision for the future of your work? 

Bringing fashion back to Seattle. I want to bring a sense of authenticity, women's light, and self expression through fashion.

A. | How does oppression and privilege influence people’s success in the industry? 

 Oppression, recession and depression all effect the quality of life. Since about three years ago at the height of our recession, I have seen a fallout in quality of the fabric and style, there is a lack of creativity and I haven’t seen that come back again

A. | What is success?

peace of mind

A. | What do you think are the most important traits in your industry?

Being driven and sticking to your life mantras—your absolutes. You also have to be humble. 

A. | For which unexpected events should you prepare in your career?

Expect the best but prepare for the worst. Its like the NORDSTROM quote “under promise and over deliver,” that is my mantra.

A. | What would you recommend to yourself 10 or 20 years ago?

Enjoy the process.

A. | Any other production advice you would like to share?

I don’t care what anyone says, when you are working in major corporations it is about bottom line and people will walk over over you and do the wrong thing to have that. 

In my strong opinion from business people have to have a strong connection with a product that they are buying and in order to do that you have to get to know you they are. You need education on why the piece is important. Where Nordstrom has failed is relaying stories to their products. 

I was falling and I thought to myself “Am I going to survive this? And why do I want to survive this?” 

Honestly, you have a choice when you die. 

I should have died. I fractured everything, I broke my spine and hit my hematoma. The doctor told me “I should be looking at a Corps right now, you should have died.”


EDUCATION | BERKELEY CALIFORNIA FOR SOCIOLOGY AND PHYCOLOGY 

FAVORITE QUOTE | THE HARDEST PART ABOUT CHANGE IS WHEN IT TAKES PLACE

ANIMAL | LOBSTER, IT EMBODIES THE OCEAN WHICH IS INFINATE