BRI SEELEY, DESIGNER & COACH 

FIELD:COACHING CEO, DESIGN HOME: LA ZODIAC: TAURUS


A. | How did you become interested in the fashion industry?

I started doing fashion when I was seven when my grandma taught me how to sew. I essentially followed the white rabbit, all of a sudden I was out of school with a degree in fashion design so I decided to brush up on my skills a little bit—4 and a half years later I had a Bachelor's degree in Fashion Design. Part of that was spending a year in Italy. where I asked myself ‘oh, I'm not really ready to be an adult yet, what am I gonna do?’ so I went back and got my Master's then moved to Olympia to open my own store.

A. | What does your job entail? 

My job is to inspire women. I am a CEO of my own company and do everything from coaching women, running a women's movement to leading workshops all over Los Angeles, and speaking at events…I have this joke where anytime I hang out with a girlfriend the checks write off because I inspire women for a living! I inspire them to reject the status quo and live a freakin’ phenomenal life.

A. | What is your work routine? 

Actually, the most important thing to start my workday happens from 6am to 9am. I spend the first three hours of every morning with myself and no on else—my cell phone goes off my computer is shut down, everything is off (except music) and it is really my time to set my mind, body and spirit up for my day ahead…. I usually do a visualization—that can either be a short term ‘by the end of this month, this is what my life is gonna look like’ or , my recent one—'I am a 6 figure women who writes for the NY times and has the most dedicated and caring husband in the world.' I breathe a lot, I journal, I do yoga, I do affirmations…it depends on the day. I also love breakfast; I make breakfast for myself every morning. The rest of my days are a little bit different but this is definitely how I start each day. 

A. | Why did you shift careers to "inspiring women"?

Last year I started ‘The Women's Movement’ and wrote a book and thought, 'Yay, I did what I said I was going to do’ and tried to go back to fashion…and I was miserable. What I realized was that I had been speaking to these phenomenal women who were just out there in the world kicking ass and the fashion industry didn’t inspire me anymore. I totally shut down my fashion business within days of this epiphany…without knowing what was on the other side and just trusting…

I am still actually creating too, I believe women are natural creators. It’s what we do and that’s the part about fashion I really like. What I realized didn’t like was the PR and that marketing and that’s the part that really got me down…I am focusing on what I love about fashion—the creation of it.

A. | What are the biggest challenges you have overcome?

The biggest challenges were the times when I wasn't paying attention to my intuition. For example, I probably would have got out of fashion sooner because there were a lot of signs but I continued to do it anyways because I thought that I had to. Basically the more and more the I continued to put myself in boxes and not see outside of the life I should be living was when I faced the most challenges. When I took myself out of that box, opened up and said, ’ok, universe—I trust you, and I don’t know what it looks like but i don't necessarily need to know, show me!’ 

Of course I still have hard days. For example, Friday I was having a frustrating day so I took a nap and let myself watch Shrek. Then I did a little more work and got ready to go on a date that night…its really important for me when Im not feeling inspired to give myself some space and not push it.”

A. | From where do you get your inspiration?

All the amazing women in my life. When I know I am not operating at my highest level, I will reach out to the women who are just phenomenal, powerful and exquisite because if I can surround myself with their energy than theoretically some of their energy will transfer to me. Sometimes that means having coffee with one of them or reading stories about them on a blog. It’s really just surrounding myself with the energy of really powerful, inspirational women.

A. | Where do you feel at home? 

I have the travel bug, but as much I know I am going to be traveling, LA will always be home.

A. | What's your vision for the future of your work? 

Publishing my second book.

A. | How do you define success?

Paying all of my bills, with confidence, on-time, every month. My definition has been really tied around money. Especially as an entrepreneur working in fashion, you tend to accrue a lot of debt and so I have a lot of shame around this. My life coach just said to me ‘Bri, if you continue to hold onto this mentality you could have a million dollars in your bank account tomorrow and you would still see yourself as unsuccessful.’ So what I have been doing over the past few weeks is redefining what success looks like and how can I embody success now so that more of it comes to me in the future. If you have a future goal—you don’t just get to think about something and it shows up—you have to be that person. If you want to have a happy life, you have to first be happy; if you want to be successful, you have to first recognize the success within you. I believe that you create your reality on the inside first and it comes to you on the outside.

A. | What makes a good team?

“Having people on a team that really hold a similar vision to you. When I hire someone, I actually make them take a bunch of personality tests to know what their values are. I have had people on my team before who run by their ego and I choose not to operate that way, I choose to operate from my heart. Really, again, make sure they share a vision.” 

A. | How does oppression and privilege influence the fashion industry? 

“People are addicted to the starving artist…There was a woman I met last month at a conference who was from Africa, basically her entire family was killed, and she was on a list to be killed. She found someone who would house her in a closet, where she lived with minimal food and water for 6 months and when she could escape, she escaped to to U.S. Now she has a book and does speaking tours to share her story and is very highly educated… I believe that whatever story you tell yourself is exactly what you’re going to get so if you believe that you are oppressed and don't have the opportunities to get ahead in life, you will continue to be oppressed and not have those opportunities to get ahead in life. There are so many stories of people who were oppressed and that have overcome it; it is possible to overcome oppression if you believe it is possible.”

A. | For what kind of unexpected events should you prepare in your field? 

I like to approach unexpected things from the angle that they are magic…For example, about a month ago I completely totaled my car and I found out I didn’t have the correct insurance to get a dime toward the $8,000 car bill on my hand and I was freaking out. I called my business coach and she reminded me that there’s always a silver lining. So I stopped. And I spent that whole day repeating to myself ‘this is good, this is really good,’ and within 5 hours I had a brand new Lexus. I was completely supported that day.  I was completely taken care of. I got more phone calls and outpouring of love—people sent me flowers…it was seriously the most magical and unexpected beautiful day ever. But had I believed ‘holy shit,’ I’ve got this and I’ve got that, etc, and if that's what I had chosen to focus on then that is what I would have gotten. I choose to prepare for unexpected things by trusting that the Universe knows what it's doing and that it is there to take care of you. 

A. | What would you recommend to yourself 10 years ago?

Slow down. Relax. Be more present. Stop focusing on the long goal and really enjoy where you’re at.


FIELD | FASHION DESIGN, CEO 

ORIGIN | MINNESOTA 

FAVORITE COLOR | PINK, IT IS UPLIFTING

ZODIAC | QUINTUPLE TAURUS