ROSE DENNIS, PR AGENT (LULY YANG)
FIELD: PR, PRODUCTION HOME: WA ZODIAC: ARIES
A. | How do you define yourself?
A confident and professional woman. Friendships, passion an family are very important to me.
A. | What is your work routine? What does your job entail?
Enhancing Luly Yang’s brand. The goal of everyone in PR is getting the project published.
A. | What do you do outside of your work routine?
I do things with friends. I love to walk. I try to exercise. I stay current in my field by reading Women’s Wear Daily— the Bible of the trade, and keep track of Seattle events.
A. | What cause the decline of Seattle’s Fashion industry?
Seattle was booming in the 70’s, 80’s and 90’s. It was a leader. It was a hub. It was where buyers all over the US and Europe came from big companies. We had a trade center where all the different companies would come and present their lines to buyers and fabric companies would come a show their fabrics…What happened is that the gates opened to China—the ROI is higher with using lower labor costs. The people are here but there are no jobs and the infrastructure in Seattle is gone. But Seattle is a hopeful place if we bring the infrastructure back and if everyone is willing to collaborate and work together. Now, believe it or not, the Chinese president is meeting here.
A. | What's your vision for the future of your work?
I am hoping to be part of the change. Seattle Central has the best design program and the students really learn how to be a designer but they don’t have the tools or expertise to get to the next level…There is no-one currently in Seattle that can work full time to create one of a kind pieces to a standard that is needed.
A. | How did you become interested in the fashion industry?
Fashion has been part of my entire life. As a teenager I loved reading the magazines and I had a friend who was a seamstress who got me into fashion design.
A. | Why did you shift careers?
I was an executive manager in the 70’s for JC penny’s—I was the only female at that time. After this I became the director of Fashion at Edmonds Community College—introducing students to the world of fashion and helping launch their careers. I also went to Japan to teach fashion which was very rewarding…when working with students, just like being a mother, you want to introduce them to whats out there in life. I took them on fashion trips and had guest speakers come speak in the classroom (and many other projects). I worked with students for 15 years. I also hosted many special events in the city to raise money and I was a writer for the bellevue column for 12 years. The changes in career was a natural shift. I worked very hard and there just came a time where it is time for a change. Work can be rewarding but challenging.…Now I am the PR manager or Luly Yang.
A. | What are you most proud of in your career?
Luly’s debut in San Fransisco a few years ago which launched her first national attention.
A. | What are the biggest challenges you have overcome (personally and professionally)?
There are challenges everyday. . . You have to prove yourself—who you are and then you have to have results. You have to learn deadlines—you do what it takes to get it done. Life if a learning journey and adventure. Everyone is dealing with something, its the way you present yourself that proves it.
A. | Where do you feel at home?
Right now, Kirkland, Washington…I can make myself feel at home wherever I am by intaking the beautiful things that surround me.
A. | How do you define success?
Being happy with who I am, being competent in myself, knowing that I am doing the best and that I'm making a difference—if you don't have a happy personal life how can you go to work with a happy attitude? Feel good about who you are as a person first.
A. | What do you think are the most important traits in the fashion industry?
In the world of PR, its about the relationship you have with the press. Professionalism is so so so important. You have to be nice so they pick up your phone calls. As far as creativity goes, you’ve got to think of a hook to grab their attention.
A. | For which unexpected events should you prepare in your career?
That fashion industry is so volatile- you can be here today and gone tomorrow. It's all about the brand-your own personal brand! Always have a plan B.
A. | Any other production advice you would like to share?
It all amounts to credibility.
Be a little fish in a big sea or a big fish in a small sea.
Everything tells a story, you’ve got to find a hook to capture the reader's attention. Always be writing down ideas and sleeping on ideas.
We’ve all been burned out now and then so now I'm very careful and make sure it's a win win situation.
Opportunities present themselves and if you're confident…why not grab that gold coin at the carousel and just try it?
FIELD | PR, EVENTS
FAVORITE ACESSORY | RED LIPSTOCK
ORIGIN | MONTANA